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November 21, 2024
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Adidas Buyout clothing deal Deal News invest investment Permira private equity Reebok sale shoe Software and Hi-Tech sports Triton United States

Adidas said to mull sale of disappointing Reebok amid Permira, Triton interest

Private equity majors Permira and Triton are reportedly circling US sports giant Reebok amid lower-than-hoped-for sales growth from the business for existing owner Adidas.

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