XL Marketing, a digital and direct marketing company, today announced an investment by private equity firm GCP Capital Partners as well as a debt facility agented by Madison Capital Funding. The $70 million capital raise will be used by XL Marketing to fund continued growth through organic business activities, as well as strategic acquisitions.
“The shift to digital and XL’s unique client offerings makes this the ideal time for innovative companies to create value. We believe XL Marketing is uniquely positioned to help its clients capture the full potential of their online marketing efforts,” said Robert Niehaus, Chairman and Founder of GCP Capital Partners, who will also be joining the company’s board of directors.
XL Marketing is a digital and direct marketing company that uses its consumer marketing platform to generate high quality customers for leading brands. The platform encompasses all interactive channels including email, search, social media and call center. The company focuses on several sectors including financial services, education, insurance and health & wellness. XL Marketing has more than 200 employees and is headquartered in New York with offices in Washington DC, Tampa, San Francisco and London and Bristol in the UK (www.xlmarketing.com).
“We are thrilled to bring on such stellar partners to help us take the company to the next level,” said David Steinberg, XL Marketing CEO. “As we continue to execute on our growth plans in the US, UK and other international markets, it was essential to secure the right kind of capital, with the right partners. We now have the balance sheet, strategic partners and assets and capabilities to compete and win in every market where we play.”
GCP Capital Partners manages three private equity funds that have invested $1.2 billion in 49 portfolio companies. GCP has monetized 35 of these investments, returning $2.2 billion in proceeds. The funds have made significant investments in the business services, education, energy, financial services, insurance and telecommunications industries. GCP generally makes controlling or influential minority investments of $10 million to $50 million in companies with enterprise values of $20 million to $250 million. GCP Capital Partners was formed as the successor to Greenhill Capital Partners, the merchant banking business of Greenhill & Co., Inc. (NYSE: GHL), which was founded in 2000. With the support of Greenhill & Co., the founders and senior investment professionals of Greenhill Capital Partners founded GCP Capital in December 2009 to manage the existing Greenhill Capital Partners funds and to raise successor funds. The firm is headquartered in New York, NY (www.greenhillcapitalpartners.com).
