If you haven’t already figured, I am all in on the importance of user experience and interface design in enterprise software. If you’re creating enterprise software, you’re going to need a proper user experience and interface design. Traditional design firms are good for some things, but their traditional approach design isn’t right for enterprise software. New age digital firms, those that have grown up focused on creating software products and user experience, are better equipped to design enterprise software systems. Tyson Damman, who has to be one of the tallest digital creative directors in the world, stops by to talk about Traditional versus New Age digital agencies, the costs of enterprise software design, and why it’s better to focus on features and functionality before applying visual design to your software.