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Huge programmatic advertising growth tempts Wise Equity into making OneTag buyout

Italian buyout house Wise Equity has agreed to buy a majority stake in programmatic advertising specialist OneTag. The post Huge programmatic advertising growth tempts Wise Equity into making OneTag buyout first appeared on AltAssets Private

Da Vinci cashes in on quick LoopMe growth with stake sale to Mayfair Equity at $200m valuation

Tech and consumer growth investor Mayfair Equity Partners has agreed to buy part of Da Vinci Capital's stake in mobile brand advertising platform LoopMe in a deal which values the company at almost $200m. The

Tikehau Capital to buy 25% stake in advertising automation provider MINT to ride on MADtech drive

Alternative asset manager Tikehau Capital has agreed to acquire a 25% stake in the share capital of MINT, which provides advertisers with a tool to automate the advertising planning and buying process. The post Tikehau Capital

Livingbridge looks to tap booming gaming advertising market with Venatus deal

Mid-market UK private equity house Livingbridge has invested in Venatus, a global advertising technology platform targeting video gaming and entertainment audiences. The post Livingbridge looks to tap booming gaming advertising market with Venatus deal first appeared

Blackstone to join GTCR as majority investor in advertising management software Simpli.fi in $1.5bn deal

Private equity giant Blackstone has agreed to make a significant equity investment in programmatic advertising and agency management software Simpli.fi in a deal that values the company at $1.5bn.  The post Blackstone to join GTCR

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