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Category: fitness

PSG backs gym software maker Sport Alliance after continued expansion despite Covid-19

Growth equity specialist PSG has made a €60m investment in German gym and fitness suite software supplier Sport Alliance. Sport Alliance’s flagship product is a cloud-based management software solution for fitness studios, ‘Magicline’, and its adjacent member

Waterland looks to grow German fitness studio chain Fit/One after agreeing investment

Waterland Private Equity has agreed to invest in German fitness studio chain Fit/One.

Gridiron Capital backs innovative fitness equipment maker Cubii

Private equity house Gridiron Capital has agreed to back fitness equipment maker Cubii.

Global gym operator CrossFit gets private equity backing from Berkshire Partners

Boston-based buyout house Berkshire Partners has agreed to pick up global gym operator CrossFit.

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