European private equity house Waterland has followed last week's €4bn double fund close with a majority investment in UK-based strategic comms agency network Markettiers4DC. The post Waterland follows €4bn fundraises with investment in UK’s Markettiers4DC first
Lightview Capital has bought into omnichannel performance marketing organization PlusMedia, which aims to help brands acquire and retain customers. The post Lightview Capital commits to customer acquisitions, retention tech specialist PlusMedia first appeared on AltAssets
Lower mid-market UK private equity firm NorthEdge has supported the primary management buyout of ICP, a global marketing services consultancy. The post NorthEdge taps SME fund to back marketing services consultancy ICP first appeared on
US private equity house Beringer Capital has struck a $307m final close for its fourth flagship fund dedicated to the media, marketing services, consumer and technology sectors. The post Beringer Capital raises $307m Fund IV
European buyout house Equistone Partners has bought into UK-headquartered marketing services business adm Group to capture the opportunity in further consolidating the fragmented market. The post Equistone buys into marketing service provider adm Group to
CI Capital Partners has agreed to sell consumer goods sales and marketing services provider Impact Group to trade buyer Acosta after making a dozen bolt-ons during its five-year ownership. At the time of CI’s Impact
Financial services-focused private equity house JC Flowers & Co has agreed a majority investment in auto refinance marketing company iLendingDIRECT.
Mountaingate Capital has sold its stake in Amazon, Google and Facebook marketing specialist Tinuiti to fellow private equity house New Mountain Capital.
HGGC has completed a sale of Selligent Marketing Cloud to Insight Partners-backed CM Group after a five-year hold.
Private equity house CapVest has agreed to buy dealmaking software-as-a-service provider Datasite Global Corporation.
Marketing data management platform Claravine has brought its total outside funding to $12.4m through a new investment round.
RedBird Capital Partners has agreed to sell digital sales expert N3 to professional services giant Accenture after four years in its portfolio.
Lloyds Bank private equity arm LDC has invested more than £17m into Beekman Associates, the developer of data-driven marketing procurement platform RightSpend.
FMG Suite, a SaaS company specialising in cloud-based marketing software and services for financial services professionals and insurance agencies, has picked up a new funding round led by Aurora Capital Partners.
